Monday, 4 November 2013

Advert Analysis (Green Day)

We needed to analyse an magazine cover advert as we will be required to produce such a print as a part of this project. We will analise the advert concentrating on it's design (i.e. font, typeface, colour, style, iconography), it;s function, including a little media theory where relevant.



This is the advert for GreenDay. We know they are a rock band and they do portray typical rock conventions, i enjoy this advert as it is graphologically aesthetically pleasing. This advert is very colourful with the band being rock, this creates a dramatic contrast between the band and some of their lyrics, this does portray their "star image" extremely well. The connotations that relate to the bands style of music help emphasise what they associate with.The vibrant flashes of green throughout really liven up the cover and make it more interesting! All of the writing on this advert, is bold white, geen, black or yellow, this is a busy advert but effective and it looks good, this is a current theme throughout which makes it professional and continuous. The positioning of the members has been arranged in the way that the lead singer is in front and the musicians who don't sing as much opposite each other just a bit behind.The deranged, weird and blunt look they are all showing fits what type of music they create, this shows their rock, grunge look and as they look quite serious; it informs us as the audience they mean business. The whole frame is brightly assembled and is very eye-catching, as aposed to this, the band members are all in black, they bright colours juxtapose rock but add excitement and a sense of wildness in their music but their clothing which includes : leather shirts, studded belts, stripy tie and black trousers which presents them in a more rock way. The green has ironically been added because of the band being named 'Green' day.

The references to other brilliant rock bands and artists on the page insinuate that GreenDay are a good, talented rock band and support them well. This advert is bringing GreenDay back into the limelight with a new album, "return with the album of the year" which is in a red box drawing the readers attention immediately. It is the only red asset on the page which indicates, importance and emphasis. A quote has been included im guessing by the band which states "we are gonna do this band till we die" - this has been added because the banda the time had not been making music and publishing it, they took a kind of gap year to do what they want, this quote is really hyperbole and makes the audience think that GreenDay are back better than ever! Black clothing makes them look more pale, this shows them in a more rock way as they are showing a stereotypical gothic look which suits the band well. 

Mise en scene is fantastic in this frame, the heavy editing of the colours etc. helps maintain design and illustration, it's is kind of made cartoon like which is entertaining and appealing. the resulting effect is easily achievable but has pleasing aesthetic qualities. As everything around the band is rather bright and flamboyant, it draws direct attention to the band members which is what the intention was. The GreenDay name on the page is one of the aspects that stands out the most again reiterating the idea that the band is the main driving force. 
In the top left region, it says "new music first" this would also draw the audience in because the band had not made an appearance in a while so when they see that they are returning with new music, it would make them want to listen and find out more.







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