Digipak

Please find on this page the finished digipak, including a disk which has also been produced as part of the product.

These are larger images of our final digipak.

Final Cut

This is our final cut of our video My Heart is Broken. We watched and re-watched our rough cuts and added sufficient parts and took parts out to make it what we wanted. We added effects and different transitions to enhane the video and portray it in a more fluent way. The main change we had to undertake as make the lighting omnipresent throughout, because some parts where filmed at different times on different camera so the weather effected us as it got dark quite quick and the camera differences, however, taking this on board the video now looks substantially better.

Digipak Testing

This is a mock digipak created in photoshop, we used a digipak template that I found on the internet to follow conventions of a digipak. 

Digipak Editing

These are images of the editing that was undertook in photoshop, we played around with colours, lighting and other techniques till we found a suitable effect that suited our genre.

This is the original image we started off with.

We then changed the colour to black and white to show gothic conventions.

Then adding a little bit of colour to the leaves just as an experiment.

We finalised our front cover with a misty grey colour with white text. Ironically the style of writing we chose was titled Evanescence and we both agreed it suited the digipak sufficiently. We are now very pleased with our final pictures, editing and final digipak.

Record Logo Research

To help think about brand identity, I created my own record label and its logo to use throughout the project and serve as the distributor and promoter of the video.As such, I began by creating a mood board of existing record company logos to inspire my design ideas. I looked at a whole range of record labels.This helped me develop a much more representative idea of the "genre" as a whole.

There is a clear trend in the design of the logos. By in large, the majority are black and white which helps them to stand out across a variety of mediums, e.g. CD labels, posters, and coloured backgrounds, etc. which is necessary in an increasingly multimedia industry.  Any use of colour in the examples I have picked is of a single primary colour, facilitating simplicity, sophistication and again boldness that creates a distinct brand identity. 

The designs of the logos are simple, helping to make the brand identity they create memorable, usually a single shape and/or symbol used - squares, circles, silhouetted people, globe. 

These are some of the ideas we looked at in the process of choosing our font.

 Supernatural Knight

Beyond Wonderful

Black Chancery

Fairydust

October Crow

Pieces of Eight

 These were all extremely good ideas that we both liked, however after variously looking we decided on this one because it fits the part and in our opinion shows gothic rock conventions.

We found these logos which and immediately loved it. All the different interpretations of it and recreations inspired us to recreate our own. The fact they look quite rock like and gothic, enhanced our creation more. We liked how each one had a different design but still looked equally as good! There was a current theme of black and white then occasionally just red and again this shows typical rock conventions and just looks stylish and sophisticated.

From this, we designed our logo with finally concluded to look like this! We are proud of our logo and think it represents out music video well.

Evidence of Editing

This page contains a number of screenshots which evidence the process of using Photoshop to edit the images for the digipak and advert, as well as an example video taken from the Evaluation stage of the project. 

Synchronising footage with the music

Changing the effects

Processing each shot

Photo-shoot Planning

This page contains all of the planning I have undertaken with regards to the photoshoot required for the digipak and advert as a whole, as well at the design of both products.

All of the planning for the ancillary texts was done by hand on paper; all the sheets have been scanned in. Please note that due to the fact they are planning documents they are rough and naturally not as neat as they would have been otherwise, however I feel this better evidences the work and thought processes that have went in to the project. I hope they are still readable. 

PhotoShoot

These are the images from the photoshoot I conducted with Emily at High Tunstal Court sticking to what I'd planned. I think the photoshoot was largely successful given it was a first attempt, even if a lot of the images are over or underexposed. A lot are still useable, though. Emily an outfit practically identical to the one I'd planned, giving a really goth like feel. Her portrayal of a angry emotional character was spot through her facial expression.

The star image really matched the video, it maybe even a bit more intense. I used a studio flash in to give a high-quality finish to the photos, making them well-lit with high-key lighting. I experimented with using an umbrella to soften some of the images. The the main issue I had during the shoot was with regards to the lighting and was the reason why many of the photos turned darker than others - it was all a matter of getting the aperture and white balance right.
 
In the images where everything worked, it worked really well. I paid particular attention to framing in the shots, Emily appearing mainly in the centre or to the side, looking directly at the camera or in the distance at the side. This is important for both products to pull audiences in. I did experiment in some, by going slightly-off centre and getting her to look down, or to the side; these shots were supposed to be slightly more "arty" and would be used for the panes on the digipak other than the front and back.

I had quite a god high quality camera. This meant that the images have a very high resolution and can be enlarged as necessary. In some shots I used my macro lens when I wanted a particular angle that would mean standing in front of the studio lights.   Most of the shots were close-ups or medium shots, fitting perfectly with what is required for both the digipak and advert. Also we done some long shots just to experiment. Furthermore I should have probably took more portrait shots as I will definitely need to use one of these for the advert. Of course all of the images will be edited in Photoshop, to form them how we want it to look. I am hoping to see some creative results. Practically any flaws can be ironed out, including whitening the background and improving the shadows and highlights.

Final Images

I feel that these are some of the most successful and appropriate images to work with. They will be incorporated into the finished products. 

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