Record Logo Research

To help think about brand identity, I created my own record label and its logo to use throughout the project and serve as the distributor and promoter of the video.As such, I began by creating a mood board of existing record company logos to inspire my design ideas. I looked at a whole range of record labels.This helped me develop a much more representative idea of the "genre" as a whole.

There is a clear trend in the design of the logos. By in large, the majority are black and white which helps them to stand out across a variety of mediums, e.g. CD labels, posters, and coloured backgrounds, etc. which is necessary in an increasingly multimedia industry.  Any use of colour in the examples I have picked is of a single primary colour, facilitating simplicity, sophistication and again boldness that creates a distinct brand identity. 

The designs of the logos are simple, helping to make the brand identity they create memorable, usually a single shape and/or symbol used - squares, circles, silhouetted people, globe. 

These are some of the ideas we looked at in the process of choosing our font.

 Supernatural Knight

Beyond Wonderful

Black Chancery

Fairydust

October Crow

Pieces of Eight

 These were all extremely good ideas that we both liked, however after variously looking we decided on this one because it fits the part and in our opinion shows gothic rock conventions.

We found these logos which and immediately loved it. All the different interpretations of it and recreations inspired us to recreate our own. The fact they look quite rock like and gothic, enhanced our creation more. We liked how each one had a different design but still looked equally as good! There was a current theme of black and white then occasionally just red and again this shows typical rock conventions and just looks stylish and sophisticated.

From this, we designed our logo with finally concluded to look like this! We are proud of our logo and think it represents out music video well.