Music Trends

Music Trends

We have researched into some of the modern day trends within the 'Rock' music video genre, enabling us to incorporate some of the ideas into our own music video. By looking at modern day videos it will help us produce a more suitable music video for a modern day audience.

Shots of the band performing

In most Rock music videos, the shots mainly consist of close ups of the band reiterating this idea of "star image". The shots specifically show the band performing, giving the impression that they are playing the song live. They show individual band members performing, as well as showing the whole band perform together in one shot, these types of shots make it more realistic and shows more continuity.

30 seconds to Mars - Closer to the Edge

Some music videos have often contain a short movie format, this is done in the sense that there is some acting and dialogue usually at the beginning of the song before the music begins to play. This is a chance to set the scene more easily for the audience, helping them to understand the narrative more which will make it more enjoyable for them to watch. This also gives the artist/band a chance to promote specific things, for example there could be an image of an advert promoting a new song release, or may play one of their other songs in this short part of the video. This widens the promotional purposes to a music video.

Some music videos have hardly any significance to the lyrics at all, nor does it have a narrative. However this doesn't mean that the music video is unsuccessful, a music video is something that should be remembered or gets people talking. If the music video is unique or bizarre, people are more likely going to remember it, thus talking about it, watching it etc. The song itself will be advertised by word, this is a really efficient way to advertise. For example, the song "Clint Eastwood" by the Gorillaz has no significance to Clint Eastwood himself, however its a name that people will talk about as he himself is a high profile celebrity. The music video is a fully animated video with extraordinary illustrations used, however its more likely that people will remember it.

Gorilliaz - Clint Eastwood