Thursday, 24 October 2013

Logo

This is the logo we created to professionally portray out music video. We thoroughly looked through different logos in different genres to just see how they vary. After looking, we came up with the logo shown before after altering it; playing round with colors and exploring different fonts. As a pair we wanted the final piece to look effective and aesthetically pleasing, so we stuck with the typical gothic black and white coloring and quite a simple yet effective plain theme. Cleverly, we found a font that was relatively similar to the Evanescence bands font that is presented on their albums, this was a cursive again gothic font in which we really though looked appealing. This logo is something that is representing us so we aimed for it to look eye-catching, interesting, different and also follow gothic conventions. We edited, created and recreated our logo on photoshop - this allowed us to play around with aspects such as: lighting, color, framing and a lot of different techniques which enabled us to come up with the logo shown below. It did take a few goes to perfect and develop however after 3 various developments and improvements, we finalized our music video logo with Aanarchy Records!

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